Today, PANTONE® 17-5641 Emerald
announced as the color of the year 2013 by the Panton LLC, an X-Rite company
and the global authority on color and provider of professional color standards
for the design industries. Emerald is commonly described as lively and radiant
that enhances our sense of well-being further by inspiring insight, as well as
upholding balance and harmony which emphasizes the season’s color palette.
And with the combination of tangerine
tango, a spirited, reddish orange, provides the energy boost we needed to
recharge and go forward.
Most often associated with
brilliant, precious gemstones, the perception of Emerald is sophisticated and
luxurious. Since at the distant past, this luminous, magnificent hue has been
the color of beauty and new life in many cultures and religions. It’s also the
color of growth, renewal and prosperity – no other color conveys regeneration
more than green. For centuries, many countries have chosen green to represent
healing and unity.
According to Leatrice Eiseman,
executive director of the Pantone Color Institute, green is the most profuse
hue in nature. Additionally, the human eye sees more green than any other color
in the spectrum. Symbolically, Emerald brings a sense of transparency, renewal
and rejuvenation, which is so important in today’s complex world. This powerful
and universally appealing tone translates easily to both fashion and home
interiors.”
Emerald for Fashion
The prevalence of green has been
steadily rising for several seasons, especially in the fashion and couture
markets, and even on the red carpet. Appropriate for every occasion, Emerald’s
classic elegance makes for striking and irresistible women’s formal and every
day wear as well as accessories. Emerald also makes a strong statement in men’s
sportswear, knitwear and ties. Fashion designers featured in the PANTONE
Fashion Color Report Spring 2013, including Tracy Reese, Nanette Lepore,
Barbara Tfank, NAHM and Marimekko, are incorporating Emerald into their spring
collections. Balanced yet sophisticated, Emerald enlivens all colors in the
spectrum and will continue to make a statement beyond spring and summer into
fall and winter.
The Color of the Year selection
is a very thoughtful process. To arrive at the selection, Pantone quite
literally combs the world looking for color influences. This can include the
entertainment industry and films that are in production, traveling art
collections, hot new artists, popular travel destinations and other
socio-economic conditions. Influences may also stem from technology,
availability of new textures and effects that impact color, and even upcoming
sports events that capture worldwide attention.
