Pantone reveals Emerald – Color of the Year for 2013

Today, PANTONE® 17-5641 Emerald announced as the color of the year 2013 by the Panton LLC, an X-Rite company and the global authority on color and provider of professional color standards for the design industries. Emerald is commonly described as lively and radiant that enhances our sense of well-being further by inspiring insight, as well as upholding balance and harmony which emphasizes the season’s color palette.

And with the combination of tangerine tango, a spirited, reddish orange, provides the energy boost we needed to recharge and go forward.

Most often associated with brilliant, precious gemstones, the perception of Emerald is sophisticated and luxurious. Since at the distant past, this luminous, magnificent hue has been the color of beauty and new life in many cultures and religions. It’s also the color of growth, renewal and prosperity – no other color conveys regeneration more than green. For centuries, many countries have chosen green to represent healing and unity.

According to Leatrice Eiseman, executive director of the Pantone Color Institute, green is the most profuse hue in nature. Additionally, the human eye sees more green than any other color in the spectrum. Symbolically, Emerald brings a sense of transparency, renewal and rejuvenation, which is so important in today’s complex world. This powerful and universally appealing tone translates easily to both fashion and home interiors.”

Emerald for Fashion

The prevalence of green has been steadily rising for several seasons, especially in the fashion and couture markets, and even on the red carpet. Appropriate for every occasion, Emerald’s classic elegance makes for striking and irresistible women’s formal and every day wear as well as accessories. Emerald also makes a strong statement in men’s sportswear, knitwear and ties. Fashion designers featured in the PANTONE Fashion Color Report Spring 2013, including Tracy Reese, Nanette Lepore, Barbara Tfank, NAHM and Marimekko, are incorporating Emerald into their spring collections. Balanced yet sophisticated, Emerald enlivens all colors in the spectrum and will continue to make a statement beyond spring and summer into fall and winter.

The Color of the Year selection is a very thoughtful process. To arrive at the selection, Pantone quite literally combs the world looking for color influences. This can include the entertainment industry and films that are in production, traveling art collections, hot new artists, popular travel destinations and other socio-economic conditions. Influences may also stem from technology, availability of new textures and effects that impact color, and even upcoming sports events that capture worldwide attention.

See full report at www.pantone.com/spring2013.