SMALL
IN JAPAN: While all eyes are still on Europe, Japan’s capital is
gearing up for its own fashion
week, scheduled to take place during the third week of October.
At a press conference on
Thursday, organizers released the official show schedule, as well as details on
some related events. This season, there will be few newcomers participating in
the shows, and even fewer international brands.
The week is to open with
Hanae Mori, a Japanese
brand steeped in history that will be re-launching with a new designer. As
reported, Henry Holland will also be in town to show his spring House of Holland collection.
A handful of brands that
are normally on the top of editors’ lists to see are downsizing from a runway
show to an installation this season. These include Somarta, Yasutoshi Ezumi and
Motonari Ono.
Versus Tokyo, a related
event that is open to the public and consists of both fashion shows and music
events lasting through the night, will also be returning this season. Brands
that will show during Versus include Mr. Gentleman, Facetasm and Toga Virilis,
the men’s line of Toga.
Buyers whose trips to Japan
Fashion Week will be sponsored by the Japan External Trade Organization, or
JETRO, include representatives from Galeries Lafayette, Surrender and Front Row
in Singapore, Heavy Selection in Thailand, and Brooklyn-based Bird. For the
second season in a row, Nick Wooster will also be in town for the week’s
festivities.
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